Our Founder.
Claudia Fernandez de Cordoba Farinia
Claudia is a systems thinker and strategist working at the intersection of food, climate, and health.
She co-led the development of WHO’s new regional strategy on food systems and climate change, covering 38 countries across Asia–Pacific. The strategy addresses structural drivers — health, environmental, and political-economic — shaping food systems. Grounded in evidence and co-created through consultation with governments, WHO offices, regional and grassroots organisations.
Claudia is also completing a PhD at UCL as part of the UK Food Systems Doctoral Training Centre. Her research explores how biodiversity can be governed in ways that recognise the interconnectedness of human and non-human life, and move beyond top-down development models.
She is founder of Living Imaginaries, a company that uses imagination as a method for systemic change. It works with partners across academia, communities, and the creative sector to question dominant imaginaries — like the belief that humans are separate from nature, or that endless growth underpins wellbeing — and co-create grounded alternatives to shape practices, policies, and institutions.
She is currently advising the Netherlands Environmental Assessment Agency on how biodiversity is envisioned in food systems transformations — informing policy discussions.
Previously, Claudia co-authored the UK DEFRA’s first strategic vision to institutionalise One Health — developed through a participatory process with eight internal teams to establish conditions for cross-sectoral, preventative action on health challenges including AMR, zoonotic disease, and pollution. She also advised the UK’s input to the WHO pandemic agreement, informing ratified commitments on upstream prevention and social-ecological drivers of risk.
While Head of Health Warnings at UCL WRC, she provided research and advice to support multi-sectoral warning systems for health risks, including how industrial food systems and deforestation drive zoonotic spillovers. Focused on bridging silos between disaster risk and public health communities, contributing to work with the World Bank, government agencies, and grassroots organisations like Doctors with Africa.
She is a former associate at a public policy consultancy, supporting clients across healthcare, biotech, food, and environmental sectors to navigate regulatory, political, and sustainability challenges, including Net Zero transitions and food supply disruptions following Russia’s invasion of Ukraine.